Digital Oasis - All of it Now

Expedia - Digital Oasis

All of it Now, in partnership with IMI, designed and produced a video content package for Digital Oasis, Expedia's end-of-the-year extravaganza. The vibrant content spanned several canvases in the room, including the main stage, a projection screen above the lounge area, and an LED orb hovering over the main bar.

MTV Millenial Awards

Since the 2016 tour for her debut studio album, Badlands, All of it Now has been working closely with the Halsey team. For this project we were responsible for creating animated video content for two unique performances of hit singles Without Me and Nightmare at the MTV Millennial Awards in Mexico and Brazil. After years of partnership with the Halsey camp, this was an opportunity to demonstrate our fluency with the artist’s constantly evolving visual language. With only a week to design and render each animation, we decided to use Notch, a real-time content engine that enabled rapid iteration and development of traditional motion graphics creation.

For Without Me, we rendered a fluid field of particles, pulsing to the rhythms of the beat and the swells of Halsey’s lush vocal melodies. With Nightmare, we wanted to create a contrast from Without Me, into a stark world of glitchy, distorted, and chaotic flames. It’s not everyday that we get to work with unique LED canvases such as these, and we wanted to take the audience for an audio visual journey through cascading waterfalls and perilous fires.

MTV Millenial Awards

Since the 2016 tour for her debut studio album, Badlands, All of it Now has been working closely with the Halsey team. For this project we were responsible for creating animated video content for two unique performances of hit singles Without Me and Nightmare at the MTV Millennial Awards in Mexico and Brazil. After years of partnership with the Halsey camp, this was an opportunity to demonstrate our fluency with the artist’s constantly evolving visual language. With only a week to design and render each animation, we decided to use Notch, a real-time content engine that enabled rapid iteration and development of traditional motion graphics creation.

For Without Me, we rendered a fluid field of particles, pulsing to the rhythms of the beat and the swells of Halsey’s lush vocal melodies. With Nightmare, we wanted to create a contrast from Without Me, into a stark world of glitchy, distorted, and chaotic flames. It’s not everyday that we get to work with unique LED canvases such as these, and we wanted to take the audience for an audio visual journey through cascading waterfalls and perilous fires.

Video content was intended to inspire feelings of wanderlust by showcasing macro and micro scale imagery of the world, people, and global cultures. Satellite imagery was mixed in with 3D landscape renders, patterns of crowds, foliage, and VHS "travel videos" to paint a colorful picture of life on Earth.

Services Rendered
Motion Graphics
Animation
Screen Content Design

Client
Halsey

Services Rendered
Motion Graphics
Animation
Screen Content Design

Client
Halsey

Services Rendered
Video Content Production
Previsualization
Show Programming
Video Operation
Media Server Integration

Associated Parties
Expedia
IMI Productions
SH Worldwide

Services Rendered
Motion Graphics
Animation
Screen Content Design

Client
Halsey

Services Rendered
Motion Graphics
Animation
Screen Content Design

Client
Halsey

395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215