Macrodynamics I & II

Initially concepted as colorful projections to be displayed at Epson's 2020 DSE tradeshow booth, Macrodynamics is an exploration of the infinite. Using a variety of practical visual effects, All of it Now partnered with San Francisco designers Peter Clark and Brittnie Diamant to capture the motion of these macro musings on camera. The resulting footage was as vibrant as it was kinetic.

Macrodynamics I uses a combination of oils, water, and animated LED lighting to create a jovial buoyancy only visible under magnification.

Macrodynamics II was made using acryllic paints, a variety of thinning mediums, and a Solo cup. The result was a cosmic array of colors that drift and and wash across your retina. 

Sadly, the 2020 DSE tradeshow was delayed indefinitely, but we simply couldn't wait that long to share the tantilizing results of our visual endeavor. 

Oils – Draft 05.00_00_29_03.Still023
Oils – Draft 05.00_00_23_16.Still017
Oils – Draft 05.00_00_36_10.Still029
Oils – Draft 05.00_00_43_20.Still035
Paints – Draft 03.00_00_30_12.Still023
Paints – Draft 03.00_00_36_08.Still029
Paints – Draft 03.00_00_44_07.Still036
Paints – Draft 03.00_00_13_03.Still008

Services Rendered
Video Content Production
Editing
Sound Design & Musical Composition

Client
Epson

IMG_3651
IMG_3482
60559933237__C67BEBB1-3C7D-4279-B4E0-B8AC62425B6F.fullsizerender
IMG_3649
IMG_3650
IMG-3514
IMG_3506
IMG_3511

395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215

395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215

395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215