Initially concepted as colorful projections to be displayed at Epson's 2020 DSE tradeshow booth, Macrodynamics is an exploration of the infinite. Using a variety of practical visual effects, All of it Now partnered with San Francisco designers Peter Clark and Brittnie Diamant to capture the motion of these macro musings on camera. The resulting footage was as vibrant as it was kinetic.
Macrodynamics I uses a combination of oils, water, and animated LED lighting to create a jovial buoyancy only visible under magnification.
Macrodynamics II was made using acryllic paints, a variety of thinning mediums, and a Solo cup. The result was a cosmic array of colors that drift and and wash across your retina.
Sadly, the 2020 DSE tradeshow was delayed indefinitely, but we simply couldn't wait that long to share the tantilizing results of our visual endeavor.
Services Rendered
Video Content Production
Editing
Sound Design & Musical Composition
Client
Epson
2021 FILLMORE ST, STE 1133
SAN FRANCISCO, CA 94115
info@allofitnow.com
(415) 525-4215
395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215
395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215