Vera Lux – LightScene Case Study

We were extremely excited for the opportunity to ideate on several activations as part of the product launch for Epson’s new award-winning LightScene projector series. The compact and stylish laser projector packs a surprising punch by leveraging the latest in projection technology.

Our goal with this installation was to unite natural, organic forms with cutting edge performance, traits that are demonstrated in the LightScene by packaging advanced technology within an elegant design. Our concept of a projection-augmented product display, titled Vera Lux, was selected for production and installation in Epson’s booth at the Digital Signage Expo and InfoComm in Las Vegas.

The display features a manzanita branch adorned with white wrist watches and suspended in front of a framed patch of moss. We created custom animations flowing on and around the branch’s sculptural form to not only showcase the product display, but exhibit the new possibilities with the form and function of the LightScene projector itself.

Epson DSE – Immersive Lounge

We collaborated with Epson to design a unique projection display for their tradeshow booth at the 2018 Digital Signage Expo (DSE). The concept was to create an immersive space for convention attendees to take in the award-winning power of Epson’s projection technology. Our design comprised of an ultrawide exterior canvas adjoined to 9 ascending plexiglass panels flown and curved around the audience lounge area.

We designed animated content spanning across both the lounge display and ultrawide exterior canvas for a cohesive and immersive booth design. Epson wanted the displays to mesmerize passerby, so we played off the theme of undulation to create abstract and colorful motifs. By using a combination of Cinema 4D and Octane GPU rendering, we were able to produce captivating 8K resolution content for this massive canvas.

Vera Lux – LightScene Case Study

We were extremely excited for the opportunity to ideate on several activations as part of the product launch for Epson’s new award-winning LightScene projector series. The compact and stylish laser projector packs a surprising punch by leveraging the latest in projection technology.

Our goal with this installation was to unite natural, organic forms with cutting edge performance, traits that are demonstrated in the LightScene by packaging advanced technology within an elegant design. Our concept of a projection-augmented product display, titled Vera Lux, was selected for production and installation in Epson’s booth at the Digital Signage Expo and InfoComm in Las Vegas.

The display features a manzanita branch adorned with white wrist watches and suspended in front of a framed patch of moss. We created custom animations flowing on and around the branch’s sculptural form to not only showcase the product display, but exhibit the new possibilities with the form and function of the LightScene projector itself.

Vera Lux – LightScene Case Study

We were extremely excited for the opportunity to ideate on several activations as part of the product launch for Epson’s new award-winning LightScene projector series. The compact and stylish laser projector packs a surprising punch by leveraging the latest in projection technology.

Our goal with this installation was to unite natural, organic forms with cutting edge performance, traits that are demonstrated in the LightScene by packaging advanced technology within an elegant design. Our concept of a projection-augmented product display, titled Vera Lux, was selected for production and installation in Epson’s booth at the Digital Signage Expo and InfoComm in Las Vegas.

The display features a manzanita branch adorned with white wrist watches and suspended in front of a framed patch of moss. We created custom animations flowing on and around the branch’s sculptural form to not only showcase the product display, but exhibit the new possibilities with the form and function of the LightScene projector itself.

Vera Lux – LightScene Case Study

We were extremely excited for the opportunity to ideate on several activations as part of the product launch for Epson’s new award-winning LightScene projector series. The compact and stylish laser projector packs a surprising punch by leveraging the latest in projection technology.

Our goal with this installation was to unite natural, organic forms with cutting edge performance, traits that are demonstrated in the LightScene by packaging advanced technology within an elegant design. Our concept of a projection-augmented product display, titled Vera Lux, was selected for production and installation in Epson’s booth at the Digital Signage Expo and InfoComm in Las Vegas.

The display features a manzanita branch adorned with white wrist watches and suspended in front of a framed patch of moss. We created custom animations flowing on and around the branch’s sculptural form to not only showcase the product display, but exhibit the new possibilities with the form and function of the LightScene projector itself.

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Services Rendered
Production Design
Content Design
Film and Video

Client
Digital Signage Expo
Epson
Expo3 International
Da-Lite

Services Rendered
Creative Direction
Production Design
Interactive Design
System Design
Software Development

Client
Digital Signage Expo
Epson
Expo3 International
Da-Lite

Services Rendered
Creative Direction
Production Design
Interactive Design
System Design
Software Development

Client
Digital Signage Expo
Epson
Expo3 International
Da-Lite

Services Rendered
Production Design
Content Design
Film and Video

Client
Digital Signage Expo
Epson
Expo3 International
Da-Lite

Services Rendered
Production Design
Content Design
Film and Video

Client
Digital Signage Expo
Epson
Expo3 International
Da-Lite

Projects_VeraLux_photo11

395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215

395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215

395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215