CHARITY: WATER

CHARITY: WATER

Charity: Water

In June of 2018 Trademark Events asked us to help them pitch on an exciting charity event that was to be hosted at the San Francisco Armory later that year. The event, Charity: Waters annual fundraising gala, was leaving its home in NYC and wanted to arrive on the West Coast with a bang. After a bit of brainstorming with Trademark and the Charity: Water team, we landed on an installation concept that would inspire awe – an enclosed, 88 ft. diameter LED ring, dubbed the Halo. Inspired by the Charity: Water mission, we joined the cause and set out to make the Halo a reality.

Charity: Water

In June of 2018 Trademark Events asked us to help them pitch on an exciting charity event that was to be hosted at the San Francisco Armory later that year. The event, Charity: Waters annual fundraising gala, was leaving its home in NYC and wanted to arrive on the West Coast with a bang. After a bit of brainstorming with Trademark and the Charity: Water team, we landed on an installation concept that would inspire awe – an enclosed, 88 ft. diameter LED ring, dubbed the Halo. Inspired by the Charity: Water mission, we joined the cause and set out to make the Halo a reality.

Charity: Water

In June of 2018 Trademark Events asked us to help them pitch on an exciting charity event that was to be hosted at the San Francisco Armory later that year. The event, Charity: Waters annual fundraising gala, was leaving its home in NYC and wanted to arrive on the West Coast with a bang. After a bit of brainstorming with Trademark and the Charity: Water team, we landed on an installation concept that would inspire awe – an enclosed, 88 ft. diameter LED ring, dubbed the Halo. Inspired by the Charity: Water mission, we joined the cause and set out to make the Halo a reality.

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All of it Now was tasked to plan, program, and display all content in 360° format for the Halo due to our experience with experiential video installation and operation. The Halo displayed 360° video provided by Bodega Studios and other Charity: Water partners, and also featured generative graphics developed in-house at AOIN. We were asked to design, build, and operate a bespoke donation app, feeding live data into our generative graphics engine and visualizing funds raised throughout the night in real-time.

All of it Now was tasked to plan, program, and display all content in 360° format for the Halo due to our experience with experiential video installation and operation. The Halo displayed 360° video provided by Bodega Studios and other Charity: Water partners, and also featured generative graphics developed in-house at AOIN. We were asked to design, build, and operate a bespoke donation app, feeding live data into our generative graphics engine and visualizing funds raised throughout the night in real-time.

All of it Now was tasked to plan, program, and display all content in 360° format for the Halo due to our experience with experiential video installation and operation. The Halo displayed 360° video provided by Bodega Studios and other Charity: Water partners, and also featured generative graphics developed in-house at AOIN. We were asked to design, build, and operate a bespoke donation app, feeding live data into our generative graphics engine and visualizing funds raised throughout the night in real-time.

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Each of the gala’s attendees was given a personalized tablet to select a donation amount, with the Halo displaying real-time pledge amounts via dynamic and visually striking Totalizer graphics. All of it Now developed a site-specific donation app that managed and monitored 500+ tablets simultaneously, driving the generative Totalizer content on a display over 14,000 pixels wide.

Each of the gala’s attendees was given a personalized tablet to select a donation amount, with the Halo displaying real-time pledge amounts via dynamic and visually striking Totalizer graphics. All of it Now developed a site-specific donation app that managed and monitored 500+ tablets simultaneously, driving the generative Totalizer content on a display over 14,000 pixels wide.

Each of the gala’s attendees was given a personalized tablet to select a donation amount, with the Halo displaying real-time pledge amounts via dynamic and visually striking Totalizer graphics. All of it Now developed a site-specific donation app that managed and monitored 500+ tablets simultaneously, driving the generative Totalizer content on a display over 14,000 pixels wide.

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The Halo screen was driven by the disguise gx 2 media server, which was selected specifically for its stability, previsualization environment, and Notch support. The Totalizer graphics utilized a combination of Notch and WebGL to instantaneously display live data on the screen. This data included names, donation amounts, and the translation into tangible impact for the charity.

The Halo screen was driven by the disguise gx 2 media server, which was selected specifically for its stability, previsualization environment, and Notch support. The Totalizer graphics utilized a combination of Notch and WebGL to instantaneously display live data on the screen. This data included names, donation amounts, and the translation into tangible impact for the charity.

The Halo screen was driven by the disguise gx 2 media server, which was selected specifically for its stability, previsualization environment, and Notch support. The Totalizer graphics utilized a combination of Notch and WebGL to instantaneously display live data on the screen. This data included names, donation amounts, and the translation into tangible impact for the charity.

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By the end of the evening, the immersive fundraising experience had exceeded expectations by raising over $7 million! This money will be used to purchase a new water drilling rig and fund drilling projects to deliver clean drinking water for over 500 communities in Ethiopia.

By the end of the evening, the immersive fundraising experience had exceeded expectations by raising over $7 million! This money will be used to purchase a new water drilling rig and fund drilling projects to deliver clean drinking water for over 500 communities in Ethiopia.

By the end of the evening, the immersive fundraising experience had exceeded expectations by raising over $7 million! This money will be used to purchase a new water drilling rig and fund drilling projects to deliver clean drinking water for over 500 communities in Ethiopia.

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Client
charity: water

Production Company
Immersive

Production Design
Elle Chan - Trademark Event Productions

Creative Direction
Alyson Nakamura - charity: water
Cody Samson - All of it Now

Notch Design
Kevin Zhu - All of it Now
Berto Mora - All of it Now
Izzy Medina - All of it Now
Cody Samson - All of it Now

360 Video Director
Drew Lightfoot - Bodega Studios

Video Producers
Bodega Studios

App Development
Howard Wong - All of it Now
Zack Marlow-McCarthy - All of it Now

Audio
Live Footage

Server Programmer
Kevin Zhu - All of it Now

Server Operator
Danny Firpo - All of it Now

All of it Now Producer
Will Kewley

Videography
Kevin Zhu
Cody Samson,
Brandon Moore

Client
charity: water

Production Company
Immersive

Production Design
Elle Chan - Trademark Event Productions

Creative Direction
Alyson Nakamura - charity: water
Cody Samson - All of it Now

Notch Design
Kevin Zhu - All of it Now
Berto Mora - All of it Now
Izzy Medina - All of it Now
Cody Samson - All of it Now

360 Video Director
Drew Lightfoot - Bodega Studios

Video Producers
Bodega Studios

App Development
Howard Wong - All of it Now
Zack Marlow-McCarthy - All of it Now

Audio
Live Footage

Server Programmer
Kevin Zhu - All of it Now

Server Operator
Danny Firpo - All of it Now

All of it Now Producer
Will Kewley

Videography
Kevin Zhu
Cody Samson,
Brandon Moore

Client
charity: water

Production Company
Immersive

Production Design
Elle Chan - Trademark Event Productions

Creative Direction
Alyson Nakamura - charity: water
Cody Samson - All of it Now

Notch Design
Kevin Zhu - All of it Now
Berto Mora - All of it Now
Izzy Medina - All of it Now
Cody Samson - All of it Now

360 Video Director
Drew Lightfoot - Bodega Studios

Video Producers
Bodega Studios

App Development
Howard Wong - All of it Now
Zack Marlow-McCarthy - All of it Now

Audio
Live Footage

Server Programmer
Kevin Zhu - All of it Now

Server Operator
Danny Firpo - All of it Now

All of it Now Producer
Will Kewley

Videography
Kevin Zhu
Cody Samson,
Brandon Moore

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395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215

395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215

395 S VAN NESS AVE.
SAN FRANCISCO, CA 94103
info@allofitnow.com
(415) 525-4215