Focusing on the story of Demi Lovato's 2018 overdose and her dangerous flirtation with the Devil, Demi revisits the harrowing events through this recreation in a Pandora's Box of photo-realistic LED screens. The music video fixates the camera on Demi, acting as a proxy for her addiction - its distance from her, shows us just how present her destructive thoughts are and the hold of her addiction is only momentarily broken by transitions throughout the video.
Partnering with OBB Media, All of it Now contributed to the main content production and the visuals seen throughout the music video. Working on locations and moods that don't come into full vision, we were able to dictate the creative and abstract nature of the narrative and tone from Demi's reverie.
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